Brunch Restaurant
AGGIE'S CAFÉ
Website & Brand Identity
Aggies Cafe is a local restaurant in Poteet, Texas, the Strawberry Capital of Texas. This project included creating a new brand and building a website from scratch to improve user experience.
Challenge
Aggies Cafe had no website or cohesive branding, requiring a build from scratch while keeping the original logo.
Insight
This created an opportunity to expand beyond the local community and highlight the people behind the brand.
Design Process
1. Client Discovery
Met with the client to understand goals, motivations, and define the project brief.
2. Site Visit
Visited the location to gather context, audience insight, and brand direction.
3. Brand Development
Created a cohesive brand identity while maintaining the original logo.
4. UX Planning
Developed user flow and wireframes to guide structure and navigation.
6. Implemented Design
Designed and built the final website experience.
Primary Logo
Brand Mascot
Horizontal Logo
Brand Colors
Aggie
#5C1F18
Cream
#F9F3DC
Tex-Mex
#3F7652
Sol
#FBAE3B
Berry
#DA202A
Explore the Website
Scroll to experience the full design :)
