Retail Brand
HYDRO FLASK
Product Catalog
This project involves designing a product catalog for Hydro Flask, focusing on clear information hierarchy, visual consistency, and an engaging layout that reflects the brand’s identity.
Challenge
The challenge was to step away from traditional catalogs that focus on constant selling and instead create something more story-driven.
Insight
Research revealed the brand’s focus on storytelling and personalization, inspiring a playful, scrapbook-inspired layout centered on memory and exploration.
Design Process
1. Research
Analyzed Hydro Flask, its audience, and product offerings.
2. Content Development
Gathered and organized product information for the catalog.
3. Layout Exploration
Sketched layout and explored grid systems and typography to establish hierarchy and structure.
4. Design Execution
Developed the final catalog layout with a focus on storytelling and visual flow.
Slide to see the grid in action
A modular grid system was used to create flexibility and maintain clear organization.
Flip Through Full Catalog
Enjoy at your own pace! :)
Solution
The catalog shifts away from a sales-driven format toward a lifestyle-focused experience, encouraging exploration without pressure.
Inspired by the brand’s customizable identity, the design highlights Oregon’s landscapes and positions each item as a personal object tied to memory and experience.
