Halal Beverage
AGUHASANA
AI-Enhanced Brand Identity, Website, & Packaging
Aguhasana is a halal sparkling agua fresca brand that combines Mexican and Islamic influences. AI was used to assist in developing visual elements and building the brand identity system.
Challenge
Translating Mexican and Islamic influences into a unified brand system while exploring AI as part of the creative process.
Insight
AI served as a tool for rapid exploration, helping refine concepts and strengthen visual direction.
Design Process
1. Ideation & Research
Developed the concept through mind-mapping and research.
2. AI Ideation & Brand Exploration
Used AI to generate logo directions and visual concepts, alongside sketches and typography exploration.
3. Brand Development
Refined the brand system using AI-assisted iterations, establishing the logo, color palette, and typography.
4. Packaging Design
Sketched and designed packaging layouts, generating supporting imagery and organizing content.
5. AR Experience Planning
Planned an interactive AR experience to extend the brand beyond packaging and reinforce storytelling
6. Web Design
Created wireframes for the website to support the full brand experience.
Full Animated Logo
Logo Mark
Logo Type
Brand Typography
Brand Colors
Palm Green
#606801
Royal Date
#760000
Watermelon
#E5A091
Pineapple
#E89432
Tamarindo
#D26637
Solution
A culturally driven brand identity that blends Mexican and Islamic influences through color, typography, and visual storytelling.
AI Integration
AI was used to generate graphics and mockups, supporting rapid exploration and visual development.
AR Experience
An immersive experience that goes beyond packaging, allowing users to explore cultural stories, ingredients, and benefits through interactive design.
AR User POV
Enjoy the full AR Experience! :)
Enjoy the Promo Video
A quick look at the AR's purpose and how to participate. :)
Explore the Website
Scroll to experience the full design or click the link below to visit! :)
