Non-Profit Organization
Mobile App, Concept Development, & Brand Identity
BE READY WITH BENNY
Be Ready with Benny is an organization that helps pet owners prepare for natural disasters through a centralized, easy-to-use mobile app.
Challenge
Many pet owners lack a plan for their pets during emergencies, especially in disaster-prone coastal areas.
Insight
This created an opportunity to design a solution that supports preparedness and guides users before and during high-stress situations.
Design Process
1. Field Research
Observed pet owner behavior through site visits at vets, parks, and pet stores.
2. Interviews & Survey
Gathered insights from pet owners and professionals to understand needs and challenges.
3. Empathy Research
Used design thinking tools like personas, journey maps, and empathy mapping to define user needs.
4. Concept Development
Explored ideas through moodboards and sketches, then developed brand guidelines.
5. Development
Created wireframes and designed and prototyped the final app experience.
Primary Logo
Logo Mark
Horizontal Logo
Brand Typography
Brand Colors
Bright Skies
#82C4B8
Orange u Glad
#F08149
Sunny Day
#F7CC6D
Blue Rain
#2148A5
Stormy Purp
#1E074E
APP Walk-Through
Enjoy the full app walk-through! :)
Enjoy this explainer Video
A quick look at the app’s purpose and key stats. :)
