Artisanal Tea Company
TEA LAB
Ai Enhanced Brand Identity & Mobile App
The Tea Laboratory is a Houston-based artisanal tea brand blending scientific precision with global traditions. This project developed a cohesive identity and app built using AI to enhance the customer experience.
Challenge
Create a clear brand and app that feel precise but approachable, encouraging in-store and app use.
Insight
Learned to use AI to work faster and build a cohesive brand by blending it with my design skills.
Design Process
1. AI Ideation & Exploration
Used AI prompts to guide content, reinforce the overall brand concept, and UI/UX layout.
2. Content & Brand Development
Developed brand identity, organized and structured app content to align with user needs and client goals.
3. User Experience
Developed a clear, accessible user flow that supports usability and key app goals.
4. User Interface
Developed wireframes and a prototype to map the interface and user interactions.
5. Created a Ui Kit
Created a branded UI kit to reinforce accessibility, consistency, and app-specific visuals.
6. Implemented Design
Implemented design decisions across the app to ensure a cohesive experience.
Primary Logo
Logo Mark
Secondary Logo
Ui Kit
APP Walk-Through
Enjoy the full app walk-through! :)
